Introducing Baylor’s TikTok account, a new, fun way to engage with future Bears
The demographics of social media are interesting. When it comes to Baylor’s accounts, for instance, you’ll find mostly parents and alumni engaged on Facebook, young professionals above all on Twitter, and current students mixed with recent graduates on Instagram. But there’s an up-and-coming audience that isn’t necessarily active on any of those platforms: prospective students. […]