• Introducing Baylor’s TikTok account, a new, fun way to engage with future Bears

    Screenshots of Baylor TikTok videos

    The demographics of social media are interesting. When it comes to Baylor’s accounts, for instance, you’ll find mostly parents and alumni engaged on Facebook, young professionals above all on Twitter, and current students mixed with recent graduates on Instagram.

    But there’s an up-and-coming audience that isn’t necessarily active on any of those platforms: prospective students.

    If you have a Gen Z-er (ages 5-25) or young Millennial (22-38 years old) in your life, you’ve likely heard of the latest major social media platform: TikTok. It’s marked by short videos that often feature dancing, lip-syncing, and/or comedy. The app has particularly jumped in popularity during COVID quarantine, as people of all ages — stuck inside with not enough to do — found entertainment on the platform.

    But even with that recent growth, an overwhelming majority of TikTok users remain part of Gen Z, as the social media platform has become a daily source of communication and entertainment in their lives. To better reach these potential Future Bears, Baylor’s social media team recently launched a TikTok account (@bayloru) to introduce prospective students to BU in a fun, entertaining way.

    Among its initial videos, Baylor has featured the amazing First Family;


    When you’re trying to work but your quarantine team wants to play. #fy #foryou #foryoupage #fyp #wfh #quarantine #workfromhome #bored

    ♬ original sound – bayloru

    included a special performance of “That Good Old Baylor Line;”


    Coming to a Dr Pepper Hour near you. #fyp #foryou #foryoupage #forupage #lacroix #lacroixchallenge #dp #drpepper #dpchallenge #choirchallenge

    ♬ original sound – bayloru

    hyped up the Baylor aesthetic;


    and celebrated Spirit Friday.


    All of these videos — and more! — are ways Baylor is connecting with potential and incoming students.

    Sic ’em, Bears!

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