Baylor named No. 5 most influential college on Twitter
…in Texas, the Big 12, etc.). The Klout Score is based on “the size of your engaged audience” (number of followers, total retweets, etc.), “the likelihood that your content will be acted upon” (number of people messaging with us, unique retweeters, etc.), and “the influence level of your engaged audience” (how influential are the people retweeting, messaging, following, etc.). In other words, because the Baylor family includes some important folks…