What is NIL? And what does it mean for Baylor Athletics?
…has worked with Startup Waco, a nonprofit established in 2017 to support local entrepreneurs, to launch the GXG program. The goal of GXG is to help Baylor student-athletes conceptualize, create and grow new businesses and build their personal brands. GXG offers student-athletes NIL opportunities (appearances, promotional opportunities, etc.), as well as education about entrepreneurship and personal branding and connections to marketing/influencer…