• Whether university, healthcare system or college of medicine, Baylor name remains strong

    Baylor Law: First in Texas billboard

    If you’ve spent much time in Texas, you know that Baylor University isn’t the only prominent organization using the Baylor name. Most notably, the Baylor Health Care System (BHCS) in North Texas encompasses 30 hospitals that treat almost 3 million patients a year, while the Baylor College of Medicine (BCM) is annually among the nation’s very best medical schools.

    Both the BHCS and BCM share their names with Baylor University because they came from Baylor University. Though functionally independent today, the three institutions are inextricably linked to one another through their shared history and vision. Recognizing their commonalities, Baylor University, Baylor Health Care System and the Baylor College of Medicine have joined forces to celebrate and reinforce the power of the Baylor name.

    Over the past year, you may have noticed billboards, print advertisements and radio commercials that feature the stories of the advances and historic “firsts” at all three institutions. Included among these are the story of Baylor Law School (the first in the state to offer law classes), the story of Dr. Michael DeBakey (renowned Baylor cardiac surgeon who pioneered development of the artificial heart), and the story of Baylor nurse and First Lieutenant Mary Louise Roberts (the first woman in history to earn the Silver Star for heroic actions). [Click here to see and hear more of the ads.]

    Each ad ends with the same closing line, which sums up the effort: “For more than 170 years, great institutions have shared more than a vision; they’ve shared a name. They still do: Baylor.”

    Sic ’em, Baylor Health Care System, Baylor College of Medicine, and Baylor University!

    You might also like:
    DeBakey legacy lives on in Baylor medical humanities scholarship (Feb. 2013)
    After merger, Baylor Scott & White Health system to be led by Baylor alums (Dec. 2012)
    Baylor University and Baylor College of Medicine ties evident in newest BCM Board appointees (Feb. 2011)

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