Baylor’s 2021 commercial: ‘Let There Be Light’
A new school year and a new football season present a new opportunity to share what Baylor is all about. Baylor’s 2021 university commercial debuted on television during the Bears’ football game on Saturday; see it for yourself here:
The 30-second spot, titled “Let There Be Light,” continues Baylor’s “Where Lights Shine Bright” brand campaign and features scenes of campus life paired with couplets that paint a picture of BU’s vibrant, active campus experience — supported by a caring Christian community — that prepares Baylor students to shine as leaders and servants in the world.
The music accompanying the spot comes from Nashville-based Christian duo Apollo LTD, known for their exuberant, ’80s and ’90s-influenced sound. The group’s recent release, “Sunday Morning Feeling,” provides the soundtrack for the commercial. The spot will be televised regularly across a variety of networks during Baylor sporting events this year.
The commercial was directed by Dallas-based Norry Niven, whose Emmy-winning work has reached millions for global brands such as Gatorade, Ford, Lincoln, McDonald’s, HBO, Showtime, Disney and Visa. Produced in partnership with Johnson & Sekin, Baylor’s Dallas-based advertising agency of record since fall 2017, the commercial was shot on Baylor’s campus using 23 current students and faculty.
“Baylor’s ‘Lights Shine Bright’ campaign has been especially meaningful during the past 18 months, as we all have dealt with the challenges of COVID-19,” says Baylor Vice President of Marketing & Communications and Chief Marketing Officer Jason Cook. “‘Let There Be Light,’ the theme of this year’s commercial, calls us back to those experiences and relationships that bring us hope and joy as part of the Baylor Family.”
Sic ’em, Bears!