{"id":23502,"date":"2022-05-27T08:15:57","date_gmt":"2022-05-27T13:15:57","guid":{"rendered":"https:\/\/www2.baylor.edu\/baylorproud\/?p=23502"},"modified":"2022-05-27T08:15:57","modified_gmt":"2022-05-27T13:15:57","slug":"not-can-we-but-should-we-baylor-grads-company-aims-to-center-ethics-in-technology","status":"publish","type":"post","link":"https:\/\/www2.baylor.edu\/baylorproud\/2022\/05\/not-can-we-but-should-we-baylor-grads-company-aims-to-center-ethics-in-technology\/","title":{"rendered":"Not &#8216;Can we?,&#8217; but &#8216;Should we?&#8217;: Baylor grad&#8217;s company aims to center ethics in technology"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23503\" src=\"https:\/\/www2.baylor.edu\/wp-content\/uploads\/2022\/05\/gambelin-may22.jpg\" alt=\"Olivia Gambelin portrait\" width=\"600\" height=\"300\" srcset=\"https:\/\/www2.baylor.edu\/wp-content\/uploads\/2022\/05\/gambelin-may22.jpg 1200w, https:\/\/www2.baylor.edu\/wp-content\/uploads\/2022\/05\/gambelin-may22-300x150.jpg 300w, https:\/\/www2.baylor.edu\/wp-content\/uploads\/2022\/05\/gambelin-may22-1024x512.jpg 1024w, https:\/\/www2.baylor.edu\/wp-content\/uploads\/2022\/05\/gambelin-may22-768x384.jpg 768w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Improvements in technology are awesome. They make it possible for a car to drive itself. Robots can answer complex questions in a flash. They can even save lives. However, as tech evolves, it&#8217;s easy for human connections to get left behind. To combat this, Baylor grad <a href=\"https:\/\/www.oliviagambelin.com\/\">Olivia Gambelin<\/a> (BA &#8217;17) hatched an idea.<\/p>\n<p>Gambelin grew up in Silicon Valley, which instilled her with a strong technical literacy and aspirations to start her own company. But this upbringing also came with frustrations.<\/p>\n<p>&#8220;The older I got, the more I felt like the tech industry was only providing (and pushing) useless, lifeless gadgets,&#8221; <a href=\"https:\/\/alltechishuman.org\/olivia-gambelin\">says Gambelin<\/a>. &#8220;I felt there was strength in human values that, when applied to artificial intelligence (AI), could lead to robust solutions we can trust.&#8221;<\/p>\n<p>So, she created a company to do just that. After graduating from Baylor with her degree in philosophy and entrepreneurship, Gambelin earned her master&#8217;s from the University of Edinburgh, then founded <a href=\"https:\/\/www.ethicalintelligence.co\/\">Ethical Intelligence<\/a> (EI) in 2019. EI is a service that partners with AI and data-driven technology companies to help them incorporate ethics into their decision-making processes.<\/p>\n<p>&#8220;AI is an extremely powerful tool, but at the end of the day, it&#8217;s still only a tool,&#8221; says Gambelin. &#8220;At EI, we are advocates for the use of responsible AI. We believe that AI development is not a matter of asking, &#8216;Can we do it?&#8217;, but instead asking, &#8216;Should we?'&#8221;<\/p>\n<p>In her research, Gambelin has found many of today&#8217;s consumers seek out\u00a0morally-sound brands, adding an extra incentive for companies.<\/p>\n<p>&#8220;If your consumer doesn\u2019t trust your technology, you\u2019ll have a product that no one uses,&#8221; she says.<\/p>\n<p>Since its establishment, EI has assisted companies in fields ranging from <a href=\"https:\/\/www.brunel.net\/en-us\/blogs\/life-sciences\/ethics-in-medtech\">pharmaceutical and medical technology<\/a> to finance and housing markets. While it has partnered with large corporations and organizations, the company now specializes in working with start-ups and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Small_and_medium-sized_enterprises\">SMEs<\/a> so they can have as much impact (ethical and otherwise) as the big players.<\/p>\n<p>&#8220;I believe that there is something inherently beautiful about being human, and that&#8217;s why EI&#8217;s motto is &#8216;Bringing the Human Back into the Equation,'&#8221; says Gambelin. &#8220;Our goal is to bring ethical analysis into tech development and create human-centric innovation. In a world that grows more and more technologically advanced with every second, we must preserve our humanity.&#8221;<\/p>\n<p>When looking back on the path that brought here, Gameblin is extremely grateful for Baylor. &#8220;From the classes I took to the internships I held, everyone I met was supportive of my end goal &#8212; to be an AI ethicist,&#8221; she says. &#8220;Baylor gave me all the skills I needed to achieve my dreams and, hopefully, to change the world.&#8221;<\/p>\n<p>Sic \u2019em, Olivia!<\/p>\n<p><strong><em>You might also like:<\/em><\/strong><br \/>\n<em>* <a href=\"https:\/\/www2.baylor.edu\/baylorproud\/2021\/03\/meet-baylors-nationally-recognized-expert-on-bioethics\/\">Meet Baylor\u2019s nationally recognized expert on bioethics<\/a> (March 2021)<\/em><br \/>\n<em>* <a href=\"https:\/\/www2.baylor.edu\/baylorproud\/2019\/08\/meet-baylors-nationally-recognized-expert-on-workplace-ethics\/\">Meet Baylor\u2019s nationally recognized expert on workplace ethics<\/a> (Aug. 2019)<\/em><br \/>\n<em>* <a href=\"https:\/\/www2.baylor.edu\/baylorproud\/2019\/01\/meet-baylors-expert-on-public-relations-management-and-ethics\/\">Meet Baylor\u2019s expert on PR management and ethics<\/a> (Jan. 2019)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improvements in technology are awesome. They make it possible for a car to drive itself. Robots can answer complex questions in a flash. They can even save lives. However, as tech evolves, it&#8217;s easy for human connections to get left behind. To combat this, Baylor grad Olivia Gambelin (BA &#8217;17) hatched an idea. Gambelin grew [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-23502","post","type-post","status-publish","format-standard","hentry","category-alumni"],"_links":{"self":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/posts\/23502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/comments?post=23502"}],"version-history":[{"count":0,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/posts\/23502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/media?parent=23502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/categories?post=23502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/tags?post=23502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}