{"id":21210,"date":"2018-10-12T09:05:26","date_gmt":"2018-10-12T14:05:26","guid":{"rendered":"https:\/\/www2.baylor.edu\/baylorproud\/?p=21210"},"modified":"2018-10-15T09:12:17","modified_gmt":"2018-10-15T14:12:17","slug":"meet-baylors-nationally-recognized-expert-in-sports-marketing","status":"publish","type":"post","link":"https:\/\/www2.baylor.edu\/baylorproud\/2018\/10\/meet-baylors-nationally-recognized-expert-in-sports-marketing\/","title":{"rendered":"Meet Baylor\u2019s nationally recognized expert in sports marketing"},"content":{"rendered":"

\"Dr.<\/p>\n

At a Baylor sporting event, there\u2019s a good chance you\u2019ve participated in\u00a0a green-out, gold-out or #StripeMcLane<\/a> game. Did you ever stop and think about where or why this trend started?<\/p>\n

Dr. Kirk Wakefield<\/a>, MBA \u201981, has. More importantly, he\u2019s also thought about the future and fundamentals of advertising and branding in sports, ticket sales, sports viewership and more. As a top expert in the field of sports marketing, his thoughts on such topics are frequently shared in top national publications.<\/p>\n

Since 2002, Wakefield has taught marketing in Baylor’s Hankamer School of Business<\/a>; he also developed and leads\u00a0Baylor\u2019s popular \u201cS3\u201d program — Sports, Strategy and Sales<\/a>. As the country\u2019s only complete major in sports sales, S3 has earned a reputation for excellence in the sports industry, as\u00a0Wakefield has mentored students who now work in virtually every major U.S. sport<\/a>, and at nearly every level.<\/p>\n

He’s also highly sought after for commentary on various sports marketing issues, having been quoted in outlets as varied as Forbes<\/a>,\u00a0The Atlantic<\/a>, Slate<\/a> and Variety<\/a>.\u00a0And, whether they\u2019re at Baylor or not, sports marketing students across the country benefit from his expertise; Wakefield literally wrote the textbook<\/a> that many schools use for sports business classes.<\/p>\n

Sic \u2019em, Dr. Wakefield!<\/p>\n","protected":false},"excerpt":{"rendered":"

At a Baylor sporting event, there\u2019s a good chance you\u2019ve participated in\u00a0a green-out, gold-out or #StripeMcLane game. Did you ever stop and think about where or why this trend started? Dr. Kirk Wakefield, MBA \u201981, has. More importantly, he\u2019s also thought about the future and fundamentals of advertising and branding in sports, ticket sales, sports […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4,5,12],"tags":[],"class_list":["post-21210","post","type-post","status-publish","format-standard","hentry","category-academics","category-alumni","category-athletics","category-research"],"_links":{"self":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/posts\/21210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/comments?post=21210"}],"version-history":[{"count":0,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/posts\/21210\/revisions"}],"wp:attachment":[{"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/media?parent=21210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/categories?post=21210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www2.baylor.edu\/baylorproud\/wp-json\/wp\/v2\/tags?post=21210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}