Sendero founder Hunter Harlow shares his love for Baylor and Waco
…ear that’s popular with millennial and Gen Z shoppers. The geologist-turned-entrepreneur? That’s Hunter Harlow (BS ’10), who thought his love for the outdoors would lead him into the oil and gas industry (hence the geology). Instead, he found his calling with a western wear store in downtown Waco that has since exploded into popular culture, partnering with brands like Whataburger. And as it turns out, a surprising amount of what Harlow learned in…










