From Facebook to Pinterest, Baylor’s social media offerings attracting Bears by the thousands

September 24, 2013 // Posted In Alumni, Student life

Baylor’s official Fall 2013 enrollment numbers are in: 15,616 students (the largest enrollment in university history), including a record undergraduate enrollment of 13,292 students and the most diverse student body in Baylor history (33.9% minority enrollment).

We figured this would be a good time to run down some of Baylor’s social media numbers as well:

126,000+ followers on Facebook
45,000+ followers on LinkedIn
12,800+ followers for @BaylorProud on Twitter
12,300+ followers for @Baylor on Twitter
12,800+ followers on Instagram
3,600+ followers on Pinterest

Some perspective on those numbers: Baylor’s Facebook following ranks 41st nationally out of 345 Division I schools (88th percentile), while @Baylor (despite having launched on Twitter just a year ago) is in the 68th percentile. Baylor fares even better among newer platforms, as our Instagram and Pinterest followings each rank No. 4 in the nation (!) among university accounts.

Several of Baylor’s athletic accounts also rank among the nation’s most-followed for their sport, including @BaylorWBB (3rd), @BaylorMBB (19th), @BaylorVBall (19th), @BaylorWTennis (23rd) and @BaylorSoftball (23rd) on Twitter and BaylorAthletics on YouTube (22nd).

For a lengthy rundown of official Baylor social media accounts across academics, athletics, student life and more, visit baylor.edu/socialmedia. Follow any or all of these accounts and join the conversation!

#SicEm, Bears in social media!

You might also like:
* Baylor social media efforts rank among nation’s best in higher ed (March 2013)
* Baylor named one of top 30 social media colleges in the nation (April 2011)