Baylor Twitter, Instagram accounts top 30,000 followers

Recent surveys show about 20% of American adults are on Twitter, and about the same number is on Instagram. When you consider that Baylor has about 160,000 living alumni, that suggests the university should have about 30,000 followers on each platform.

Lo and behold, that’s exactly where Baylor sits today. In the last month, Baylor’s official Twitter account (@Baylor) and official Instagram account (@bayloruniversity) have each topped 30,000 followers. Are you among them?

On Twitter, that number ranks Baylor 54th nationally among colleges and universities. Considering our student body size ranks us around 150th in the nation, that’s pretty good. Perhaps more impressively, Baylor has moved up 20 spots just in the last 9 months, indicating there’s still room for growth.

The numbers on Instagram are even better. Baylor continues to rank among the nation’s top 5 most-followed university Instagram accounts, up there with schools like Wisconsin (43,275 students), Michigan (43,710) and Florida (49,555). Engagement is also high, with each photo averaging more than 2,000 likes and 20 comments.

If you’re not following Baylor on social media, now’s a good time to start as the school year gets rolling. Check out the main accounts on Facebook, Twitter (@Baylor and @BaylorProud), Instagram and Pinterest. Want even more? Visit the social media directory for a lengthy listing of accounts for Baylor academic departments, student organizations, sports teams and more.

Sic ’em, Bears on social media!