Happy 60th anniversary, Dr Pepper Hour!
In 1953, a Baylor staff member began to serve “frosted Coke” to students in the still-new Student Union Building’s Barfield Drawing Room. The informal gathering offered students a chance to socialize and escape the typical school day.
60 years later, that tradition continues — every Tuesday, from 3-4 p.m., and still in Barfield Drawing Room. Originally known as “Coke Hour,” the event switched to “Dr Pepper Hour” in 1997 when the Waco-born beverage became the university’s official soft drink. Students, faculty and staff celebrated the 60th anniversary of the tradition last week with a special hour featuring special treats, Dr Pepper-themed displays, and of course the familiar ice cream floats.
Dr Pepper Hour is now one of Baylor’s oldest traditions, having started the same year as All-University Sing. (For comparison, the “sic ‘em, Bears!” yell didn’t come along until 1960, and the Baylor Line wasn’t started until a decade after that.)
Sic ’em, Dr Pepper Hour!